News & Press Articles

The Future Is Now Hi-Tech Products Advance Your Client's Performance

 Richard Wolak of Arelco Promotional Group, Inc. featured in Promotional Products Business Magazine,
November 2003 issue

The Future Is Now Hi-Tech Products Advance Your Client's Performance
By Cherri Gann, PPAI
Issue: 2003NOV

What does it mean to describe something-or someone-as"hi-tech" we usually mean the latest version, model, style, design or process available. And, we've been using technology to advance our lives from the earliest days. Surely, the caveman would have described the wheel as such had he known about the term.

We know one thing for certain, it's more than a pervasive cultural notion; this real and ever-evolving phenomenon infiltrates every single part of our lives, most in ways of which weâre not even aware. "Hi-tech" doesn't even always refer to actual performance or function. In our pop-culture vernacular, it can also refer to a concept, appearance or impression. It only stands to reason the promotional products industry would embrace these new and hot innovations.

Distributor Richard Wolak, vice president of Arelco Promotional Group, Inc., says his client, the Vancouver Convention And Exhibition Center, though not a traditional hi-tech company prefers to use futuristic products to give its prospective convention clients. "Examples include modem cord winders and different items with flashing lights," he says. "We're always looking for innovative items for them. The convention sales reps are selling space for events to take place two to four years from now, and it makes sense for them to giveaway promotional items that convey the concept of "future" he says.

In the last decade-or even half-decade, technologic leaps seem to occur faster and faster, and they aren't going to slow down any time soon. Whatever the context, new developments happen quickly; almost before we fully embrace the wonders of one thing, something new and better comes along. And, each new innovation brings further opportunities for advancement. This monthâs product focus on hi-tech products contains a handful of representative items available for your hi-tech clients-or those who want to convey it. PPB

Cherri Gann is an associate editor for PPB.

Hot SpotsDistributor Richard Wolak, vice president of Arelco Promotional Group, Inc., points out two potential hotspots for hi-tech promotional products: laptops and memo recorders. "Laptop computers are really prone to hi-tech accessorizing. Because so many people are laptop oriented now, things that plug into or can be used with laptops could be huge," he says. "And, memo recorders for people to use to record a quick message for themselves would be great, too. But they need to be able to record longer than one minute-they should last at least three minutes."

PPAI is the promotional product industryâs only international nonprofit trade association offering education, technology, trade shows and legislative support to its more than 6,000 global members In 2003, PPAI will be celebrating 100 years of service to the promotional products industry and is one of the oldest trade associations in the country.

PPB Magazine is published by Promotional Products Association International and is a monthly magazine for the promotional products industry.

For more information visit http://www.arelco.com

or contact:
Richard Wolak
Vice President, Sales & Marketing
ARELCO PROMOTIONAL GROUP INC.

PO Box 2181
Vancouver, BC Canada V6B 3V7
Tel 888-724-1714 or 604.327.0510
rwolak@arelco.com